Marketing Lead / CRM Team Member

03/2023 ~ 02/2024

Marketing
Team Leadership
TIIC Taiwan Internship Impact Community logo

TIIC Taiwan Internship Impact Community

Taipei

Served as Marketing Lead, leading 3 team members to execute community strategies that attracted 280 new members, managed training progress for 13 trainees, and oversaw Discord community management and UX optimization to improve retention rates.
Marketing Lead
2023/03 ~ 2024/02

Marketing Lead

# Leadership
# Education & Training
  • Leadership - Team & Marketing Strategy Management
  • Built team community strategies, leading 3 members to execute campaigns that attracted 280 people to join the community, expanding team influence.
  • Managed training progress for 13 trainees, leading internal training sessions.
Marketing Lead
2023/03 ~ 2024/02

Marketing Lead

# Community Management
# Marketing
  • Discord Community Management & UX Optimization
  • Collected Discord community member needs, preferences, and pain point feedback to optimize community experience.
  • Analyzed previous Discord user journeys, identifying optimization opportunities and implementing improvement plans.
  • Cross-department collaboration to customize Discord features for internal needs.
  • Served as Discord community manager, responsible for recruiting, training, and mentoring community volunteers to ensure smooth and efficient operations.
  • Improving User Retention
  • Developed and executed community strategies covering new user acquisition, existing user retention, and engagement promotion.
  • Designed user incentive mechanisms to boost community engagement and loyalty.

Certificates

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